roadmapping Tag

09 Mar

Posted at 13:05h in Channel marketing, Marketing, Portfolio Management, Product Development (NPD), Project Management, Roadmapping by
0 Likes

My friend Mark Mitchell, of Whizard Strategy recently wrote a blog post on 'How to make your CEO a fan of marketing' and shed light on the number of CEO's who mistrust their CMOs.  He quoted John Wanamaker who famously said, “I know half the money I...

08 Mar

Posted at 16:57h in concept development, Consulting, Ideation, innovation, Portfolio Management, Product Development (NPD), product management, Project Management, Roadmapping by
0 Likes

Is Everyone Fighting for Resources? 6 Steps to Better Portfolio Management 1. Have a standing cross-organizational portfolio team: A Portfolio Analysis and Recommendation Team - 'PART' with a structure, process, cadence,  measures, metrics and portfolio goals will create an efficient and credible environment for portfolio issues to be...