portfolio management Tag

09 Mar

Posted at 13:05h in Channel marketing, Marketing, Portfolio Management, Product Development (NPD), Project Management, Roadmapping by
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My friend Mark Mitchell, of Whizard Strategy recently wrote a blog post on 'How to make your CEO a fan of marketing' and shed light on the number of CEO's who mistrust their CMOs.  He quoted John Wanamaker who famously said, “I know half the money I...

08 Mar

Posted at 16:57h in concept development, Consulting, Ideation, innovation, Portfolio Management, Product Development (NPD), product management, Project Management, Roadmapping by
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Is Everyone Fighting for Resources? 6 Steps to Better Portfolio Management 1. Have a standing cross-organizational portfolio team: A Portfolio Analysis and Recommendation Team - 'PART' with a structure, process, cadence,  measures, metrics and portfolio goals will create an efficient and credible environment for portfolio issues to be...

25 Feb

Posted at 06:29h in Brand Management, concept development, Consulting, Ideation, innovation, Marketing, Portfolio Management, Product Development (NPD), product management, Project Management, Roadmapping by
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Product and innovation managers! You are falling short of your goals, yet you are effectively and efficiently conducting your gated projects and you are analyzing and optimizing your portfolio scenarios. Your problem may not be your skill and capability level at these processes but instead, after...

29 Sep

Posted at 11:28h in concept development, Consulting, Ideation, innovation, Marketing, Portfolio Management, Product Development (NPD), product management by
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Your new product development team has time constraints and has to make decisions on a project, but marketing does not have enough information on the size of the market, the customer requirements, or the user needs and sales doesn't know what the retailer needs for...

27 Mar

Posted at 12:53h in Consulting, Portfolio Management, Product Development (NPD), Project Management by
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Why identify your project types? Recognition that most organizations have a mix of different types of projects being worked on by product managers, R&D, engineering, marketing etc., is important to an organization’s productivity.   Each project has a different role, scope and goal for the organization (although in...