13 Sep Within Product Plans, Content Marketing Often Overlooked
Product marking managers would be wise to improve their understanding and expertise of content marketing, this often overlooked part of the product experience. ...
Product marking managers would be wise to improve their understanding and expertise of content marketing, this often overlooked part of the product experience. ...
Your NPD process is stuck in the 80s when...
My friend Mark Mitchell, of Whizard Strategy recently wrote a blog post on 'How to make your CEO a fan of marketing' and shed light on the number of CEO's who mistrust their CMOs. He quoted John Wanamaker who famously said, “I know half the money I...
Is Everyone Fighting for Resources? 6 Steps to Better Portfolio Management 1. Have a standing cross-organizational portfolio team: A Portfolio Analysis and Recommendation Team - 'PART' with a structure, process, cadence, measures, metrics and portfolio goals will create an efficient and credible environment for portfolio issues to be...
Product and innovation managers! You are falling short of your goals, yet you are effectively and efficiently conducting your gated projects and you are analyzing and optimizing your portfolio scenarios. Your problem may not be your skill and capability level at these processes but instead, after...
Your new product development team has time constraints and has to make decisions on a project, but marketing does not have enough information on the size of the market, the customer requirements, or the user needs and sales doesn't know what the retailer needs for...
Why identify your project types? Recognition that most organizations have a mix of different types of projects being worked on by product managers, R&D, engineering, marketing etc., is important to an organization’s productivity. Each project has a different role, scope and goal for the organization (although in...