13 Sep Within Product Plans, Content Marketing Often Overlooked
Product marking managers would be wise to improve their understanding and expertise of content marketing, this often overlooked part of the product experience. ...
Product marking managers would be wise to improve their understanding and expertise of content marketing, this often overlooked part of the product experience. ...
Is Everyone Fighting for Resources? 6 Steps to Better Portfolio Management 1. Have a standing cross-organizational portfolio team: A Portfolio Analysis and Recommendation Team - 'PART' with a structure, process, cadence, measures, metrics and portfolio goals will create an efficient and credible environment for portfolio issues to be...
Product and innovation managers! You are falling short of your goals, yet you are effectively and efficiently conducting your gated projects and you are analyzing and optimizing your portfolio scenarios. Your problem may not be your skill and capability level at these processes but instead, after...
Thanks Greg. Test. Learn. Grow. Share. You are making us all better!...
Your new product development team has time constraints and has to make decisions on a project, but marketing does not have enough information on the size of the market, the customer requirements, or the user needs and sales doesn't know what the retailer needs for...
Whether channel, brand or product marketing, the components must all work together. Channelinstincts nails many of the fundumentals with a smart and efficient hammer....
Why identify your project types? Recognition that most organizations have a mix of different types of projects being worked on by product managers, R&D, engineering, marketing etc., is important to an organization’s productivity. Each project has a different role, scope and goal for the organization (although in...
A marketing friend recently blogged about Sr. Management relying on a product manager’s overly optimistic PowerPoint summary of the research on a concept for which new product development was based, instead of a thorough analysis and review of the objective data. Of course the product...