13 Sep Within Product Plans, Content Marketing Often Overlooked
Product marking managers would be wise to improve their understanding and expertise of content marketing, this often overlooked part of the product experience. ...
Product marking managers would be wise to improve their understanding and expertise of content marketing, this often overlooked part of the product experience. ...
Your NPD process is stuck in the 80s when...
My friend Mark Mitchell, of Whizard Strategy recently wrote a blog post on 'How to make your CEO a fan of marketing' and shed light on the number of CEO's who mistrust their CMOs. He quoted John Wanamaker who famously said, “I know half the money I...
Is Everyone Fighting for Resources? 6 Steps to Better Portfolio Management 1. Have a standing cross-organizational portfolio team: A Portfolio Analysis and Recommendation Team - 'PART' with a structure, process, cadence, measures, metrics and portfolio goals will create an efficient and credible environment for portfolio issues to be...
Product and innovation managers! You are falling short of your goals, yet you are effectively and efficiently conducting your gated projects and you are analyzing and optimizing your portfolio scenarios. Your problem may not be your skill and capability level at these processes but instead, after...
Is focusing your front end frustrating? Thinking out-of-the-box puts fun into your funnel! It is interesting and creative. It may be a useful way to approach problem solving and spark innovation. But is your team drunk on divergent thinking? At some point brainstorming becomes unproductive. It...