concept development Tag

09 Mar

Posted at 13:05h in Channel marketing, Marketing, Portfolio Management, Product Development (NPD), Project Management, Roadmapping by
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My friend Mark Mitchell, of Whizard Strategy recently wrote a blog post on 'How to make your CEO a fan of marketing' and shed light on the number of CEO's who mistrust their CMOs.  He quoted John Wanamaker who famously said, “I know half the money I...

08 Mar

Posted at 16:57h in concept development, Consulting, Ideation, innovation, Portfolio Management, Product Development (NPD), product management, Project Management, Roadmapping by
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Is Everyone Fighting for Resources? 6 Steps to Better Portfolio Management 1. Have a standing cross-organizational portfolio team: A Portfolio Analysis and Recommendation Team - 'PART' with a structure, process, cadence,  measures, metrics and portfolio goals will create an efficient and credible environment for portfolio issues to be...

25 Feb

Posted at 06:29h in Brand Management, concept development, Consulting, Ideation, innovation, Marketing, Portfolio Management, Product Development (NPD), product management, Project Management, Roadmapping by
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Product and innovation managers! You are falling short of your goals, yet you are effectively and efficiently conducting your gated projects and you are analyzing and optimizing your portfolio scenarios. Your problem may not be your skill and capability level at these processes but instead, after...

02 Oct

Posted at 11:16h in concept development, Ideation, innovation, Marketing, Portfolio Management, Product Development (NPD), product management by
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Is focusing your front end frustrating? Thinking out-of-the-box puts fun into your funnel! It is interesting and creative.  It may be a useful way to approach problem solving and spark innovation.   But is your team drunk on divergent thinking?  At some point brainstorming becomes unproductive.  It...