Product Development (NPD)

19 Jul

Posted at 11:06h in Consulting, Ideation, innovation, Leadership Coaching, Marketing, Milennials, Product Development (NPD), Random by
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The co-working movement may be considered the latest fad, but it has been around for decades under different names and forms.  Cross-organizational or cross-functional teamwork is the basis of many existing business processes.  Co-location of teams and matrixed organizations are also well known. Marketing, product development...

19 Jul

Posted at 09:29h in Brand Management, Consulting, Marketing, Portfolio Management, Product Development (NPD), product management, Project Management, Random, Roadmapping, Strategy by
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Today's thought from INSIGHTOVATION® - July 19, 2016 Stay ahead of your business cadence. Are you still analyzing the first half of 2016 to see where you are vs. the business goals?  If so you are already behind for the year.  That analysis should have been done starting...

15 Jun

Posted at 11:09h in Consulting, Ideation, innovation, Marketing, Product Development (NPD), product management, Project Management by
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Writing a resume or job description? Preparing to interview a product manager candidate or be interviewed for a product manager job? I was recently asked to identify characteristics of a great product manager. If functional expertise is a given, then what are the characteristics that take a product...

30 Oct

Posted at 09:46h in Consulting, Marketing, Portfolio Management, Product Development (NPD), product management, Roadmapping, Strategy by
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EXCERPTS FROM INSIGHTOVATION® STRATEGIC PLANNING WORKBOOK Strategy can be thought of as your organization's playbook, spelling out "where to play" and 'how to win" with your customers and consumers, and how you will beat others competing with you in the same arena.   Developing and articulating strategy can be...

22 Nov

Posted at 10:16h in Brand Management, Channel marketing, innovation, Marketing, Product Development (NPD), product management, Roadmapping by
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This is timely Greg, I was just in a discussion about Channel Marketing yesterday. From my product marketing perspective, and at a very high level, I explain product marketing as 'where we play and how we win with our consumers' and channel marketing as 'where we...

09 Mar

Posted at 13:05h in Channel marketing, Marketing, Portfolio Management, Product Development (NPD), Project Management, Roadmapping by
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My friend Mark Mitchell, of Whizard Strategy recently wrote a blog post on 'How to make your CEO a fan of marketing' and shed light on the number of CEO's who mistrust their CMOs.  He quoted John Wanamaker who famously said, “I know half the money I...