04 Apr Is your brand marketing thought up or thought through?
Whether channel, brand or product marketing, the components must all work together. Channelinstincts nails many of the fundumentals with a smart and efficient hammer....
Whether channel, brand or product marketing, the components must all work together. Channelinstincts nails many of the fundumentals with a smart and efficient hammer....
Why identify your project types? Recognition that most organizations have a mix of different types of projects being worked on by product managers, R&D, engineering, marketing etc., is important to an organization’s productivity. Each project has a different role, scope and goal for the organization (although in...
Recently, two highly talented professionals posed a similar question in discussions of very different issues. The first was a marketing professional starting a professional blog, the second a C-suite executive opening his new consulting company. The question in its simplest form is, “Where should I...
Female swine aside, the statement of work (SOW) is often executed with a "check-the-box" mentality. Many consultants and vendors are missing a huge opportunity. I suggest that the statement of work (SOW) is one of the most, if not the most important tool of the...