INSIGHTOVATION® Consulting

04 Apr Is your brand marketing thought up or thought through?

Posted at 15:20h in Brand Management, Consulting, Marketing, Portfolio Management, Product Development (NPD), Project Management by INSIGHTOVATION.COM 0 Comments

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Whether channel, brand or product marketing, the components must all work together. Channelinstincts nails many of the fundumentals with a smart and efficient hammer....

27 Mar When was the last time you checked your mix of project types?

Posted at 12:53h in Consulting, Portfolio Management, Product Development (NPD), Project Management by INSIGHTOVATION.COM 0 Comments

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Why identify your project types? Recognition that most organizations have a mix of different types of projects being worked on by product managers, R&D, engineering, marketing etc., is important to an organization’s productivity. Each project has a different role, scope and goal for the organization (although in...

25 Feb Why every consultant needs a high quality SOW.

Posted at 10:07h in Consulting by INSIGHTOVATION.COM 3 Comments

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Female swine aside, the statement of work (SOW) is often executed with a "check-the-box" mentality. Many consultants and vendors are missing a huge opportunity. I suggest that the statement of work (SOW) is one of the most, if not the most important tool of the...

Consulting

04 Apr Is your brand marketing thought up or thought through?

27 Mar When was the last time you checked your mix of project types?

22 Mar Where is your sweet spot? 5 steps to creating your matrix of specialization.

25 Feb Why every consultant needs a high quality SOW.

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