Channel marketing

22 Nov

Posted at 10:16h in Brand Management, Channel marketing, innovation, Marketing, Product Development (NPD), product management, Roadmapping by
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This is timely Greg, I was just in a discussion about Channel Marketing yesterday. From my product marketing perspective, and at a very high level, I explain product marketing as 'where we play and how we win with our consumers' and channel marketing as 'where we...

09 Mar

Posted at 13:05h in Channel marketing, Marketing, Portfolio Management, Product Development (NPD), Project Management, Roadmapping by
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My friend Mark Mitchell, of Whizard Strategy recently wrote a blog post on 'How to make your CEO a fan of marketing' and shed light on the number of CEO's who mistrust their CMOs.  He quoted John Wanamaker who famously said, “I know half the money I...