Brand Management

19 Jul

Posted at 09:29h in Brand Management, Consulting, Marketing, Portfolio Management, Product Development (NPD), product management, Project Management, Random, Roadmapping, Strategy by
0 Likes

Today's thought from INSIGHTOVATION® - July 19, 2016 Stay ahead of your business cadence. Are you still analyzing the first half of 2016 to see where you are vs. the business goals?  If so you are already behind for the year.  That analysis should have been done starting...

22 Nov

Posted at 10:16h in Brand Management, Channel marketing, innovation, Marketing, Product Development (NPD), product management, Roadmapping by
0 Likes

This is timely Greg, I was just in a discussion about Channel Marketing yesterday. From my product marketing perspective, and at a very high level, I explain product marketing as 'where we play and how we win with our consumers' and channel marketing as 'where we...

25 Feb

Posted at 06:29h in Brand Management, concept development, Consulting, Ideation, innovation, Marketing, Portfolio Management, Product Development (NPD), product management, Project Management, Roadmapping by
0 Likes

Product and innovation managers! You are falling short of your goals, yet you are effectively and efficiently conducting your gated projects and you are analyzing and optimizing your portfolio scenarios. Your problem may not be your skill and capability level at these processes but instead, after...