Articles

Is focusing your front end frustrating? Thinking out-of-the-box puts fun into your funnel! It is interesting and creative.  It may be a useful way to approach problem solving and spark innovation.   But is your team drunk on divergent thinking?  At some point brainstorming becomes unproductive.  It...

Your new product development team has time constraints and has to make decisions on a project, but marketing does not have enough information on the size of the market, the customer requirements, or the user needs and sales doesn't know what the retailer needs for...

Why identify your project types? Recognition that most organizations have a mix of different types of projects being worked on by product managers, R&D, engineering, marketing etc., is important to an organization’s productivity.   Each project has a different role, scope and goal for the organization (although in...