02 Oct 10 product marketing blogs you need to read
Thanks Greg. Test. Learn. Grow. Share. You are making us all better!...
Articles
02 Oct 10 Tools to Focus Your Funnel
Posted at 11:16h
in concept development, Ideation, innovation, Marketing, Portfolio Management, Product Development (NPD), product management
1 Comment
Is focusing your front end frustrating? Thinking out-of-the-box puts fun into your funnel! It is interesting and creative. It may be a useful way to approach problem solving and spark innovation. But is your team drunk on divergent thinking? At some point brainstorming becomes unproductive. It...
29 Sep Focusing the Fuzzy Front End of New Product Development
Posted at 11:28h
in concept development, Consulting, Ideation, innovation, Marketing, Portfolio Management, Product Development (NPD), product management
7 Comments
Your new product development team has time constraints and has to make decisions on a project, but marketing does not have enough information on the size of the market, the customer requirements, or the user needs and sales doesn't know what the retailer needs for...
04 Apr Is your brand marketing thought up or thought through?
Posted at 15:20h
in Brand Management, Consulting, Marketing, Portfolio Management, Product Development (NPD), Project Management
0 Comments
Whether channel, brand or product marketing, the components must all work together. Channelinstincts nails many of the fundumentals with a smart and efficient hammer....
27 Mar When was the last time you checked your mix of project types?
Posted at 12:53h
in Consulting, Portfolio Management, Product Development (NPD), Project Management
0 Comments
Why identify your project types? Recognition that most organizations have a mix of different types of projects being worked on by product managers, R&D, engineering, marketing etc., is important to an organization’s productivity. Each project has a different role, scope and goal for the organization (although in...
22 Mar Where is your sweet spot? 5 steps to creating your matrix of specialization.
Recently, two highly talented professionals posed a similar question in discussions of very different issues. The first was a marketing professional starting a professional blog, the second a C-suite executive opening his new consulting company. The question in its simplest form is, “Where should I...
05 Mar The “Technical Dog” and other product failure scenarios
New product development (NPD) is a complex process with many moving parts. Products fail when one or more parts of the process breakdown, are skipped, ignored, or not thoroughly and skillfully completed. The results of failure are wasted time, resources and money. It is often...
04 Mar Beware! Optimistic Product Manager Serving “Kool-aid®”.
A marketing friend recently blogged about Sr. Management relying on a product manager’s overly optimistic PowerPoint summary of the research on a concept for which new product development was based, instead of a thorough analysis and review of the objective data. Of course the product...
25 Feb Why every consultant needs a high quality SOW.
Female swine aside, the statement of work (SOW) is often executed with a "check-the-box" mentality. Many consultants and vendors are missing a huge opportunity. I suggest that the statement of work (SOW) is one of the most, if not the most important tool of the...