Articles

30 Oct

Posted at 09:46h in Consulting, Marketing, Portfolio Management, Product Development (NPD), product management, Roadmapping, Strategy by
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EXCERPTS FROM INSIGHTOVATION® STRATEGIC PLANNING WORKBOOK Strategy can be thought of as your organization's playbook, spelling out "where to play" and 'how to win" with your customers and consumers, and how you will beat others competing with you in the same arena.   Developing and articulating strategy can be...

22 Nov

Posted at 10:16h in Brand Management, Channel marketing, innovation, Marketing, Product Development (NPD), product management, Roadmapping by
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This is timely Greg, I was just in a discussion about Channel Marketing yesterday. From my product marketing perspective, and at a very high level, I explain product marketing as 'where we play and how we win with our consumers' and channel marketing as 'where we...

09 Mar

Posted at 13:05h in Channel marketing, Marketing, Portfolio Management, Product Development (NPD), Project Management, Roadmapping by
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My friend Mark Mitchell, of Whizard Strategy recently wrote a blog post on 'How to make your CEO a fan of marketing' and shed light on the number of CEO's who mistrust their CMOs.  He quoted John Wanamaker who famously said, “I know half the money I...

08 Mar

Posted at 16:57h in concept development, Consulting, Ideation, innovation, Portfolio Management, Product Development (NPD), product management, Project Management, Roadmapping by
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Is Everyone Fighting for Resources? 6 Steps to Better Portfolio Management 1. Have a standing cross-organizational portfolio team: A Portfolio Analysis and Recommendation Team - 'PART' with a structure, process, cadence,  measures, metrics and portfolio goals will create an efficient and credible environment for portfolio issues to be...

25 Feb

Posted at 06:29h in Brand Management, concept development, Consulting, Ideation, innovation, Marketing, Portfolio Management, Product Development (NPD), product management, Project Management, Roadmapping by
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Product and innovation managers! You are falling short of your goals, yet you are effectively and efficiently conducting your gated projects and you are analyzing and optimizing your portfolio scenarios. Your problem may not be your skill and capability level at these processes but instead, after...