Author: INSIGHTOVATION.COM

EXCERPTS FROM INSIGHTOVATION® STRATEGIC PLANNING WORKBOOK Strategy can be thought of as your organization's playbook, spelling out "where to play" and 'how to win" with your customers and consumers, and how you will beat others competing with you in the same arena.   Developing and articulating strategy can be...

This is timely Greg, I was just in a discussion about Channel Marketing yesterday. From my product marketing perspective, and at a very high level, I explain product marketing as 'where we play and how we win with our consumers' and channel marketing as 'where we...

My friend Mark Mitchell, of Whizard Strategy recently wrote a blog post on 'How to make your CEO a fan of marketing' and shed light on the number of CEO's who mistrust their CMOs.  He quoted John Wanamaker who famously said, “I know half the money I...

Is Everyone Fighting for Resources? 6 Steps to Better Portfolio Management 1. Have a standing cross-organizational portfolio team: A Portfolio Analysis and Recommendation Team - 'PART' with a structure, process, cadence,  measures, metrics and portfolio goals will create an efficient and credible environment for portfolio issues to be...

Product and innovation managers! You are falling short of your goals, yet you are effectively and efficiently conducting your gated projects and you are analyzing and optimizing your portfolio scenarios. Your problem may not be your skill and capability level at these processes but instead, after...