Find out why executives love APPLIED GROUP CONCEPT MAPPING!
Applying Group Concept Mapping to Strategic Planning, Innovation and Product Development
Group Concept Mapping is a form of conceptualizing that combines several common group processes such as idea generation (brainstorming), sorting, and rating, with a series of analyses (multidimensional scaling, hierarchical cluster analysis). It is relevant to strategic planning, innovation and product development in that it creates high quality input to the process and action-oriented results.
Businesses today face many difficult challenges. There is an incredibly broad range of tasks and activities that need to come together to execute a successful plan. This assumes there is a plan to execute. Many companies hobble on by performing legacy tasks that have outlived their strategic purpose. Either way management must continuously prioritize, focus, and align the work, across a diverse group of functional disciplines to move the organization forward. Management essentially orchestrates a series of specific actions to achieve its…
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