EXCERPTS FROM INSIGHTOVATION® STRATEGIC PLANNING WORKBOOK
Strategy can be thought of as your organization’s playbook, spelling out “where to play” and ‘how to win” with your customers and consumers, and how you will beat others competing with you in the same arena.
Developing and articulating strategy can be challenging.
Each functional role in the organization must be aligned and engaged in strategic activities in order for execution to be optimized and goals achieved. Alignment and focus achieve productivity in terms of speed, efficiency, and strategic impact.
A integrated systems approach to strategic planning and execution can be visualized by using a number of tools.
Here are 10 essential tools that can apply to every strategic planning process.
- Business model canvas
- Portfolio analysis
- Competitive landscape (strategy canvas)
- SWOT analysis
- Market segmentation schemes
- Cluster analysis
- Ansoff matrix
- White space mapping
- Voice of consumer/customer insights – value proposition
- Business and product line roadmaps
In the next several sections, we will discuss each of these tools and their application to developing strategy. Come back for more!