22 Nov Are You Using Channel Marketing For Greater Sales Results?
Posted at 10:16h in Brand Management, Channel marketing, innovation, Marketing, Product Development (NPD), product management, Roadmapping 0 Comments
This is timely Greg,
I was just in a discussion about Channel Marketing yesterday. From my product marketing perspective, and at a very high level, I explain product marketing as ‘where we play and how we win with our consumers’ and channel marketing as ‘where we play and how we win with our customers.’ Thanks for putting some meat around the topic.