Are You Using Channel Marketing For Greater Sales Results?

Are You Using Channel Marketing For Greater Sales Results?

This is timely Greg,
I was just in a discussion about Channel Marketing yesterday. From my product marketing perspective, and at a very high level, I explain product marketing as ‘where we play and how we win with our consumers’ and channel marketing as ‘where we play and how we win with our customers.’ Thanks for putting some meat around the topic.

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