March 2014

My friend Mark Mitchell, of Whizard Strategy recently wrote a blog post on 'How to make your CEO a fan of marketing' and shed light on the number of CEO's who mistrust their CMOs.  He quoted John Wanamaker who famously said, “I know half the money I...

Is Everyone Fighting for Resources? 6 Steps to Better Portfolio Management 1. Have a standing cross-organizational portfolio team: A Portfolio Analysis and Recommendation Team - 'PART' with a structure, process, cadence,  measures, metrics and portfolio goals will create an efficient and credible environment for portfolio issues to be...